Programme Details
Module 8: Prospecting
The key success for a high performing business is by moving prospects into buyers with the least amount of friction...
Good marketing along with an amazing prospect journey can enable a business to nudge someone who has a little interest into a buyer with consistency...
The importance of understanding how your prospects view your business from day one
Separating prospect journeys from customer ones
Plotting the pathway that they can take to first see your offer
Creating multiple prospect journeys that enable significant milestones where you can create a positive experience
Identify ways that you can be different to your competition in how they move a customer along the pipeline
Look for "blockbuster" moments where you can really focus on giving unbelievable value before they make their final decision
Turning a functional "journey" into an amazing experience.
"Module 8 enlightened me on the journey a prospect goes on before they say "Yes." It was invaluable in crafting strategies to guide prospects smoothly from awareness to purchase. I thought I would need to invest lots in creating new processes, but in fact it was about doing what we already were, just better, and adding the odd bit of "bells and whistles."
The Business Growth Factors in this module:
Customer Analysis
Marketing Channels
Language
Understanding Pains and Desires
Prospect Journey Planning
Creating Excitement
Delivering Value from Day 1
Other Course Modules
The Programme
Module 1: Your Business
Why Do You Exist?
Module 2: Set Your Goals
Ready. Aim. Fire.
Module 3: Mindset
The Right Thinking
Module 1: Your Business
Why Do You Exist?
Module 2: Set Your Goals
Ready. Aim. Fire.
Module 3: Your Mindset
The Right Thinking
Module 4: The Numbers
What's The Gap?
Module 5: The Market
You v Who Else?
Module 6: Customers
Finding Your People
Module 4: Your Numbers
What's The Gap?
Module 5: The Market
You v Who Else?
Module 6: Customers
Finding Your People
Module 7: The Strategy
The Right Course
Module 8: Prospecting
From Who? to Yes.
Module 9: Marketing
The Rules to Convert
Module 7: The Strategy
The Right Course
Module 8: Prospecting
From Who to Yes
Module 9: Marketing
The Rules to Convert
Module 10: Tactics
It's Not All Digital
Module 11: Delivery
From Yes...to WOW!
Module 12: Reviews
Your "Free" Sales Team
Module 10: The Tactics
It's Not All Digital
Module 11: Delivering
From Yes...to WOW!
Module 12: Getting Reviews
Your "Free" Sales Team
Company Details
Business Growth Formula is a Training and Mentoring Programme.
Company Number: 15678253 | Business Growth Formula
Registered in the United Kingdom