Programme Details
Module 6: Customers
The market is limited by the number of potential customers in it, so it is vital that we know who we are focused on serving...
Investment in marketing is growing and becoming more expensive every single year - by truly understanding your cusotmer, you can increase the ROI very quickly...
Review your current customer base to find trends within your existing audience
Build personas based on simple demographics (note: this is what all of your competitors are doing)
Deepen your review by looking at your prospect motivations from what scares them to what delights them.
Evaluate the key levers that impact a prospect's decision making process.
Understand the media and how your ideal customers absorb market messaging.
Develop a consistent development and evolution of your customer analysis.
"This Module helped me dive deep into customer understanding. It was crucial in tailoring my offerings to meet customer needs more effectively. Now I know what motivates them better, can talk to them in a language that they react to and provide even more value than I ever thought possible."
The Business Growth Factors in this module:
Data Gathering
Analytical thinking
Customer Profiling
Dream States
Pain Points
Messaging and Language
Positioning
Other Course Modules
The Programme
Module 1: Your Business
Why Do You Exist?
Module 2: Set Your Goals
Ready. Aim. Fire.
Module 3: Mindset
The Right Thinking
Module 1: Your Business
Why Do You Exist?
Module 2: Set Your Goals
Ready. Aim. Fire.
Module 3: Your Mindset
The Right Thinking
Module 4: The Numbers
What's The Gap?
Module 5: The Market
You v Who Else?
Module 6: Customers
Finding Your People
Module 4: Your Numbers
What's The Gap?
Module 5: The Market
You v Who Else?
Module 6: Customers
Finding Your People
Module 7: The Strategy
The Right Course
Module 8: Prospecting
From Who? to Yes.
Module 9: Marketing
The Rules to Convert
Module 7: The Strategy
The Right Course
Module 8: Prospecting
From Who to Yes
Module 9: Marketing
The Rules to Convert
Module 10: Tactics
It's Not All Digital
Module 11: Delivery
From Yes...to WOW!
Module 12: Reviews
Your "Free" Sales Team
Module 10: The Tactics
It's Not All Digital
Module 11: Delivering
From Yes...to WOW!
Module 12: Getting Reviews
Your "Free" Sales Team
Company Details
Business Growth Formula is a Training and Mentoring Programme.
Company Number: 15678253 | Business Growth Formula
Registered in the United Kingdom