Programme Details

Module 4: The Market

Being able to grow your business is not just about you and what you do; it involves the entire market and how it presents itself...

Working with just a focus on your business is a narrow and very blinkered view of being able to dominate the market - really knowing who you compete with gives you the edge...

The importance of the competitor analysis and requirement to deliver this as part of your entire marketing strategy
How the SWOT sharpens your strategic edge, allowing you to identify market trends and adapt swiftly.
Idenitfy your customer avatar(s) and find the exact way to alk their language
Reduce the impact of competitor marketing and pricing strategies and how they use them to target your customers.
Bringing this into a regular pattern of market analysis to future-proof and create innovation in your business.
Create the proposition that resonates with your audience to place you ahead of your competitors

"In Module 3, I lreally nailed my numbers - I knew the important ones and the ones that I needed to have a regular review of. Being able to cut through the noise of what everyone else was saying I should look at and really focus on the two or three drivers of growth in my business now meant that I had a benchmark to work to, as well as trust in what I was seeing."